You need huge degrees of sophistication, huge amounts of data behind it, and a huge community.” We’ve got hundreds of engineers maximizing our business. They have a few people working in a garage. “AreYouInterested? is a flirty, fun little app. However, the most significant aspect of the article was in the following quote from the CEO of IAC (the parent company of ), Gregory R. It was a nice enough piece the content was very flattering to our company, describing the uniqueness of our product and the advanced metrics we applied to optimally serve our users. When I woke up the next morning and checked out the news online, I noticed a very detailed and in-depth news story titled, “ Facebook Friends in Search of Romance Drive App Growth” on Bloomberg News. “Just be sure to check out the news tomorrow.”Īfter hearing the click and dial tone, an unsettling mixture of emotions followed - curiosity, anticipation, and more than a little nervous tension. “Okay, I just wanted to make sure that you didn’t move operations to a garage somewhere for some reason.”
The reporter acknowledged my explanation, and verified the facts with me one more time.
While you were here, you also said we might be the best undiscovered public company out there.” “You were in our office a couple months ago on 30th Street and 7thAvenue in New York City.” I elaborated for him, “You asked for open access to our employees and to check out our data sources, because you wanted to verify information for a potential story. I was caught a little off guard by the bizarre nature of such a question from out of nowhere. This might sound strange, but do you guys work out of someone’s garage?” I forget exactly what time of the day it was when I got the call from Bloomberg News, but I do have a fairly vivid recollection of how it all went down.Īs soon as I picked up the phone, the reporter abruptly asked me, “I have one quick question for you guys. That wasn’t the case at the corporate office for my company, SNAP Interactive, creators of the online dating app, AreYouInterested? (AYI). It was December 22, 2010, and most corporate office environments were likely recovering from some sort of massive holiday party blowout - the kind where a few too many drinks were consumed, a few too many inappropriate things were said, and way too many regrets were felt. “Make your life a story worth telling.” - Adam Braun, Founder of Pencils of Promise
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